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Influence: Science and Practice by Robert B. Cialdini

The Psychology of Persuasion – Robert CialdiniSo far one of the best books I’ve read and I recommend it to everyone that can read! All the choices you think you have made have been influenced, at some percentage. ALL your choices… until you read this book. I love case studies and this book is full … Read more

Freakonomics – Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner

Looks like Levitt’s work mostly. It’s amazing to see Economists using number to figure out some crazy things and connecting stuff like how legalising abortion drastically reduced crime rates. Explaining how they caught the teachers was mind-blowing. Basically people live by incentives so give the correct incentive and get the person to do what you … Read more

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