Summary:
3 Principles of Part 1
– Don’t criticise, condemn, or complain.
– Give honest and sincere appreciation.
– Arouse in the other person an eager want.
6 Principles of Part 2
– Become genuinely interested in other people
– Smile.
– Remember that the person’s name is to that person the sweetest and most important sound in any language.
– Be a good listener. Encourage others to talk about themselves.
– Talk in terms of the other person’s interests.
– Make the other person feel important – and do it sincerely.
12 Principles of Part 3
– The only way to get the best of an argument is to avoid it.
– Show respect for the other person’s opinions. Never say, “You’re wrong.”
– If you are wrong, admit it quickly and emphatically.
– Begin in a friendly way.
– Get the other person saying “yes, yes” immediately.
– Let the other person do a great deal of talking.
– Let the other person feel that the idea is his or hers.
– Try honestly to see things from the other person’s point of view.
– Be sympathetic with the other person’s ideas and desires.
– Appeal to the nobler motives.
– Dramatise your ideas.
– Throw down a challenge.
9 Principles of Part 4
– Begin with praise and honest appreciation.
– Call attention to people’s mistakes indirectly.
– Talk about your own mistakes before criticising the other person.
– Ask questions instead of giving direct orders.
– Let the other person save face.
– Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
– Give the other person a fine reputation to live up to.
– Use encouragement. Make the fault seem easy to correct.
– Make the other person happy about doing the thing you suggest.
Contents
Part 1 – Fundamental Techniques in Handling People
1 – If You Want to Gather Honey Don’t Kick Over the Beehive
2 – The Big Secret to Dealing with People
3 – He Who Can Do This Has the Whole World with Him. He Who Cannot Walks a Lonely Way
Part 2 – Six Ways to Make People Like You
1 – Do This and You’ll Be Welcome Anywhere
2 – A Simple Way to Make a Good First Impression
3 – If You Don’t Do This, You Are Headed for Trouble
4 – An Easy Way to Become a Good Conversationalist
5 – How to Interest People
6 – How to Make People Like You Instantly
Part 3 – How to Win People to Your Way of Thinking
1 – You Can’t Win an Argument
2 – A Sure Way of Making Enemies and How to Avoid It
3 – If You’re Wrong, Admit It
4 – A Drop of Honey
5 – The Secret of Socrates
6 – The Safety Valve in Handling Complaints
7 – How to Get Cooperation
8 – A Formula That Will Work Wonder for You
9 – What Everybody Wants
10 – An Appeal That Everybody Likes
11 – The Movies Do It. TV Does It. Why Don’t You Do It?
12 – When Nothing Else Works, Try This
Part 4 – Be a Leader: How to Change People Without Giving Offence or Arousing Resentment
1 – If You Must Find Fault, This Is the Way to Begin
2 – How to Criticise – and Not Be Hated for It
3 – Talk About Your Own Mistakes First
4 – No One Likes to Take Orders
5 – Let the Other Person Save Face
6 – How to Spur People On to Success
7 – Give a Dog a Good Name
8 – Make the Fault Seem Easy to Correct
9 – Making People Glad to Do What You Want
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