What the Dog Saw: And Other Adventures by Malcolm Gladwell

What the Dog Saw: And Other Adventures

Not the most captivating books form Malcolm. Hell I think my audiobook was not even complete and I didn’t care… so most of the summary is taken from elsewhere. Update: As I typed down the table of contents I realised it’s not a bad book. I just can’t use most of the info in my life.

Notes:
– Paying extra for l’oreal because of the illusion of being worth it.

– Dropping 2 Alka-Seltzer instead of one in adverts and double sales.

– Scud missiles detection pictures and cancer diagnosis not done properly because of not well trained people mistaking trucks.

– Politics of sampling, copying. Intellectual property.

– Warnings and clues for 911 and Kenya bombing.

– Choking = thinking too much, panicking = thinking too little.

– Blacks fail in tests, whites can’t jump under stereotype threat.

Contents
PART 1 – Obsessives, Pioneers, and Other Varieties of Minor Genius

– The Pitchman: Ron Popeil and the Conquest of the American Kitchen

– The Ketchup Conundrum: Mustard Now Comes in Dozens of Varieties Why Has Ketchup Stayed the Same?

– Blowing Up: How Nassim Taleb Turned the Inevitability of Disaster into an Investment Strategy

– True Colours: Hair Dye and the Hidden History of Postwar America

– John Rock’s Error: What the Inventor of the Birth Control Pill Didn’t Know About Women’s Health

– What the Dog Saw: Cesar Millan and the Movements of Mastery

PART2 – Theories, Predictions, and Diagnoses

– Open Secrets: Enron, Intelligence, and the Perils of Too Much Information

– Million Dollar Murray: Why Problems like Homelessness May Be Easier to Solve Than to Manage

– The Picture Problem: Mammography, Air Power, and the Limits of Looking

– Something Borrowed: Should a Charge of Plagiarism Ruin Your Life?

– Connecting the Dots: The Paradoxes of Intelligence Reform

– The Art of Failure: Why Some People Choke and Others Panic

– Blowup: Who Can Be Blamed for a Disaster like the Challenger Explosion? No One, and We’d Better Get Used to It

PART 3 – Personality, Character, and Intelligence

– Late Bloomers: Why Do We Equate Genius with Precocity

– Most Likely to Succeed: How Do We Hire When We Can’t Tell Who’s Right for the Job?

– Dangerous Minds: Criminal Profiling Made Easy

– The Talen Myth: Are Smart People Overrated?

– The New-Boy Network: Do Job Interviews Really Tell Us?

– Troublemakers: What Pit Bulls Can Teach Us About Crime

Acknowledgements